Sunday, December 3, 2006

Bringing Sexy Back

While the song SexyBack by Justin Timberlake has been out since the summer, it wasn’t until I started doing this mass observation topic that I noticed the effect it has on people! I’ve heard it in many different places- the AU shuttle, the Eagle’s Nest, at bars, in stores while shopping, and on the radio while working at the Anderson-Centennial desk (still at least once a day, it seems). It’s kind of amazing that no matter where it’s playing, this song has a way of making people dance, not to mention creating a new phrase- everyone is now talking about “bringing sexy back”- whatever that may mean.

It seems to be particularly popular in fashion magazines like Lucky, InStyle, etc, who discuss ways in which consumers can “bring sexy back” with the perfect leggings, giant belt, pair of ankle boots, whatever. AU even used it during National Collegiate Alcohol Awareness Week- there were pledge sheets in Anderson-Centennial Hall in which you could promise to “bring sober back”.

I wasn’t sure exactly where to go with this- but still found it interesting. It’s not every day that you see the lyrics of one song permeate so many aspects of pop culture, especially considering how unoriginal and repetitive the lyrics are…

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